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The Home of the uk's best loved food brands 

responsibly Sourced × Crafted with Love


our business


Taking brands and making them successful in wholesale and retail...

Beat Foods Ltd is a model started by Luke Morgan a grocery professional with 10 years experience in launching and running successful retail brands. 

Our business takes brands that are already successful in their own right o into the world of Grocery and Wholesale, providing an invaluable extension to you team and driving additional revenue streams into your business. 

The model is flexible, and each brand owner relationship is different, we design our strategy around the needs of each of our brand owners. 

Our first 2 brands Square Pie and Square and Co, we actually purchased so we are both the brand owner and brand partner. This experience of operating and licensing such established brands has given us invaluable experience on both sides of the table. 


Our Team

The fabulous people that bring our brands to life, in homes, on shelves and on screens.



Luke started life as a lawyer, having qualified from Liverpool University with a first class degree before going on to a masters degree in the same subject. After years of studying, he decided Law was no longer for him and followed in his family footsteps into the food industry, initially working in Cheese & Dairy own label grocery and wholesale, holding various roles culminating in Commercial Director. Following that Luke headed into Branded goods within major grocery working with leading restaurant brands such as Nando's, Pizza Express & GBK, responsible for the major retail channel across the brands. Finally Luke established Beat Foods in his first CEO role with major investment into his vision and strategy for creating a home for authentic brands. Luke is an industry pro within Grocery and Foodservice within the UK, having worked with all major players over his 10 year career. He now leads the business and is responsible for our growth and long term strategy. 

In between driving the business forward and his passion for great food, Luke manages to find time for a social life, he lives in Nantwich, Cheshire with his husband (they got married last year) and their two cocker spaniels Buddy + Hollie. In his spare time, he and Adam are usually on a plane to some far flung destination to explore the world.



Colleen is a widely regarded Food Industry operator with 10 years experience of selling both Own Label & Branded products in Grocery & Foodservice. Colleen is responsible for driving new business across Grocery & Foodservice as well as supporting our marketing activities.

Colleen started her career in retail before quickly moving into the world of cheese and dairy where she spent 6 years learning the food industry inside and out working for 2 of the biggest players in the market. During this time Colleen built up a reliable and trusted customer base with whom she still works with at Beat Foods today.

After moving away from food for a short while, Colleen found herself working for a large corporate in sales, although it didn’t fulfil her passion for food, it gave her an inside look at how the biggest companies in the world approach new business and account management, armed with her formal training, food came calling again with Beat Foods. She made the leap and hasn’t looked back. 

Colleen is Cheshire born and bread, she lives with her black pug Fitz, who is her furry child and then some!



Linzi is our newest recruit, returning to office based work after running her own successful clothing business and taking a career break to raise a family.

Linzi is our front line to all our customers and is responsible for processing all our orders, from Major retailers right down to independent shops, she has an excellent manner and really builds rapport with our customers. Chances are if you call our office, Linzi will be the first person you speak to.

Over 20 years ago Linzi carried our similar roles in the building trade, so although some time has passed her attention to detail and understanding of all things finance and supply chain have not.

Linzi has 2 grown up children and has been married for over 25 years, she lives at home with her husband, children and Dog Fergie. In her spare time she can often be found enjoying a Gin with our CEO!


Our Brands

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Square Pie

The original Gourmet Pie company, founded in 2001, it started life on a market stall and grew into the leading brand that it has become today. Widely available throughout the UK.


Square & Co.

A new and exciting concept on British Street Food.


Our Jobs

Fancy working for one of the most forward thinking company's in food? Send your details below. We're always looking for top talent and can't wait to hear from you!

Name *

beat foods ltd

Finance & Supply Chain

Timsons Business Centre | Bath Road | Kettering | NN16 8NQ

Call: +44 (0) 1536 419 941
Email: finance@beatfoods.com | supplychain@beatfoods.com

Head Office

Unit 9 Mallard Court | Mallard Way | Crewe | Cheshire | CW1 6ZQ

Call: +44 (0) 1270 448 000
Email: hello@beatfoods.com


Name *

Please note - Beat Foods Ltd Data Protection Officer can be contacted on dpo@beatfoods.com