all about linzi


linzi wright | finance & supply chain executive


I’m Luke and I’m the CEO here at Beat Foods, I founded the business in 2018 off the back of our acquisition of Square Pie. Since then I’ve worked hard to put Square Pie back on track and develop new brands for the business. I’m cheshire born and bred, although I spent 6 years in Liverpool as a student. I’m married with 2 Cocker Spaniels (Buddy & Hollie) and 2 Rabbits! I’m not your average boss, I don’t believe in rules or barriers, I want work to be fun for everyone that works for us.



I studied Law at Liverpool University before going on to achieve my masters degree and Legal Practice Course. After years of hard graft training as a solicitor, I just felt a career in Law wasn’t for me. Along came Food and saved me from a long and dull existence! I started life in Cheese working for a manufacturer of all types of hard cheese and gained experience in a variety of markets from Foodservice, Wholesale, Manufacturing and of course retail. After 5 great years learning my craft, it was time to move on, so I went to work for another food business running the Major Mults channel, that launched restaurant brands into retail, working on famous brands such as Nando’s, Pizza Express, GBK & Wahaca. The role and brands were great but ultimately the business wasn’t a great fit so along came Square Pie, from then on I haven’t looked back.


I like to think I have a good business brain and I am a strong leader. I’m very driven, both professionally and personally and have a deep understanding of Food and what it takes to make a brand successful in a hugely competitive space.


If you asked me a couple of years ago I would have said graduating or my wedding day but now it has to be the day we signed the deal on Square Pie and my vision became a reality. I’d worked so hard on the deal for so long, that to have it close and lead a multi-million pound business at 28 was an incredible moment in my life.


I’m a big believer in controlling your own destiny. Nothing in life is free, good things come to those who work hard for them! If you want something in life, you’ve got to grab it with both hands. Work/Life balance is incredibly important to maintaining a healthy mind, I’ve been the victim of falling short of that a couple of times and its not a good feeling!


Well, Food is an obvious one, I LOVE eating! But my biggest love in life is my family. I’m very lucky to have a big family full of incredible people that make me a better person, each and every day.