all about colleen


colleen moloney | Head of Sales


I’m Colleen and I’m Head of Sales here at Beat Foods. I joined the business in April 2018 and delved into the wonderful world of Square Pie. Being a true foodie, I absolutely love my job - having the opportunity to help create and bring new brands to life whilst identifying and managing their perfect route market is the icing on the cake for me. I’m a real family person and I believe we have a great family ethos here at work. I’ll often bring Fitzgerald (my pug) to the office, he loves being here and its nothing at all to do with our endless supply of pies!



I began my career in sales as a wee girl – age 18. I started in Cheese working for one of the UK’s leading manufacturers, it was there I gained exposure to and invaluable experience across all sectors, from wholesale and foodservice through to manufacturing and retail. I managed the company’s largest accounts and built up a fantastically loyal customer base, some of which are still with me today. After many successful years of working within the dairy industry, I moved away from food for an opportunity to join a global bluechip company where I refined my sales strategy and benefitted from their corporate disciplines. After a short 2 year stint I found myself missing the food industry more and more. When Luke approached me with an opportunity to Join Beat it was like the stars were finally aligned and I haven’t looked back since.


I am absolutely passionate about our products, what we do and the journey we are on. I demonstrate passion daily through a strong conviction that what I do truly makes a difference. I carry myself with integrity no matter the situation and genuinely strive to understand my customer’s needs and desires. I fell in love with the sales profession because of the freedom, flexibility and daily learning on offer. I have always been driven by the simple notion of, the more you put in the larger the reward. The truth is that good salespeople are focused on offering the best solution to a buyer’s problem and here at Beat we approach the sales process from the perspective of giving not getting. When you focus on serving others, people naturally want to do business with you. I learn something new every day, and I love that no two days are ever the same. To this day I am still hooked by its never-ending challenges, constant engagement with new people, eliminating obstacles, handling complex decisions and ultimately beating our competitors.


The day I picked up the keys to my first house! it was a feeling of great achievement and I’m proud to fly the flag for independent women…Good things come to those who don’t wait and work really hard for it!


Treating others how you wish to be treated, being kind, gratitude and second chances.


I’m a huge foodie and love nothing more than dining out at my favourite restaurants with family and friends, I appreciate great food and great company. I love shopping (too much!) and long walks In the country with Fitz, especially when they end at a cute little coffee shop.